His two sons, Germán and José, grow up between fabrics, soaking up the trade since they were little. Over the years they will become part of the business. Years later, Yusty stands out with his participation in the first edition of the Pitti Uomo Fair in 1972, an event for the time.
80's & 90's
Its golden moment came in the 90s, when Yusty positioned itself as an elitist firm, then acquiring all the prominence in its Serrano and Ayala stores, which became a meeting place for high society. With the most important brands of the moment in its windows, Yusty has become the reference for men's fashion in Madrid.
Currently, it combines its in-store sales with those made through the online platform Farfetch, a British international fashion company whose luxury products are stored worldwide, accounting for 30% of the brand's sales. Famous businessmen with great fortunes, aristocrats, the Royal House, most of the Heads of State, international singers, elite athletes, etc. have passed through its stores.
As for the cuts, they have also undergone a clear evolution. Today, customers know exactly what they want and on many occasions, they are the ones who set the trend, always under the expert hand of our master tailor Mario Zafra.